Living the Covad Brand

Achieving customer satisfaction is Covad's number one goal. As Covad employees, we ensure that at every touch point with our internal and external customers, we demonstrate the attributes of the Covad Brand Personality listed below.

Innovative

We always look for better ways to do things—looking ahead to the best way Covad can deliver solutions. We offer alternative solutions and behave proactively.

Confident

We have clarity of vision. What we do provides a unique benefit for our customers and our company. We are decisive, strong, and able.

Spirited

We are enthusiastic and passionate about what we do. We are energetic, enjoy a challenge, and have a positive attitude. We are proud of our customers, work, team, and company.

Easy to do Business With

Customer satisfaction is first—we make our customers' lives easier. We focus on understanding and translating customer needs into positive experiences. We have a sense of urgency, are open minded, and make things simple.

Trustworthy

We are honest and loyal. We deliver on promises and we possess integrity.